Our Journey
Jinere began with a simple question during one of Jean’s Pilates classes: “How can I make the concept of breathing more fun and memorable for my clients?”
That spark turned into something bigger — a creative fusion of movement, mindfulness, and design.
About Our Founder
Originally from Korea and now based in Bangkok, Jean is a Pilates instructor who fell in love with mindful movement from an early age. Growing up in a family of physical therapists, she developed a deep curiosity about how the body moves and heals — and how awareness can completely transform the way we feel in our own skin.
For Jean, Pilates is more than just exercise — it’s a way to reconnect with yourself. In a world full of distractions, she believes true strength and freedom come when the mind and body move as one. Seeing that transformation in others — the spark of confidence, the renewed energy — is what continues to inspire her every day.
Jinere began as a playful idea during a chat with a designer friend. The snake motif, with its elegant lines and natural fluidity, perfectly symbolised what Pilates represents: grace, strength, and flow. The design found its home on a pair of socks — and that small, joyful idea grew into something much bigger.
Movement for Everyone
Jinere is for every body — wherever you are on your journey.
Flow with Intention
Reconnect your mind and body through conscious movement.
Energy You Can Feel
From our designs to our community — everything starts with good energy.
Growing the Journey
As Jinere began to blossom, its message of mindful movement and joyful living started to reach more people. That’s when Rejoice, from the UK, joined Jean to help grow Jinere into something even bigger.
With Jean’s creative, movement-centred vision and Rejoice’s passion for storytelling and brand strategy, the two shared a common dream — to bring Jinere’s spirit to a wider community around the world. Together, they’re building more than a brand; they’re shaping a movement that celebrates awareness, strength, and flow in everyday life.
Today, Jinere is more than just a brand. It’s an invitation to move with intention, breathe deeply, and find joy in the journey — both on and off the mat.
Our Vision
We hope that when you hear the name Jinere, it brings a sense of fun, energy, and flow.
Our dream is to inspire more people to reconnect with their bodies — to move, breathe, and live with intention. As we grow, we’re most excited about meeting new people, sharing positive energy, and continuing to build something that helps others feel both grounded and free.
Join Our Journey
We'd love to have you on our socials for mindful movement, inspiration, and a glimpse behind the scenes.